Paid Advertising
Google, Meta, LinkedIn and other paid channels, from strategy and setup to ongoing optimization. Build campaigns, find the right audiences, improve acquisition costs and scale what works.
Most businesses want better leads, more of them converting, and more revenue from the opportunities they already have.
I help businesses make that happen through paid advertising, email marketing, conversion optimization and marketing automation.
I'll tell you what to fix, then I'll build it and run it. Not a strategy deck and a handshake.
You can have ads running, a CRM full of leads, email campaigns going out and a dozen different tools, and still not know why growth isn't happening.
Maybe you need more leads. Maybe the leads you're getting aren't good enough. Maybe you're paying for traffic that doesn't convert.
Maybe you're sitting on thousands of old customers and leads that nobody is doing anything with.
Or maybe your team is spending hours doing work that automation could handle.
The answer isn't always "do more marketing."
Sometimes it's fixing what's already there.
That's where I come in.
Google, Meta, LinkedIn and other paid channels, from strategy and setup to ongoing optimization. Build campaigns, find the right audiences, improve acquisition costs and scale what works.
Turn your existing leads and customers into more revenue through email campaigns, segmentation, automated journeys, lead nurturing and reactivation. I also build and enrich the lists themselves, so you're reaching the right people in the first place.
More traffic isn't useful if the rest of the journey is broken. Landing pages, funnels, tracking, conversion optimization and the gaps between clicking an ad and becoming a customer.
Automation where it actually saves time or improves results. Take the repetitive marketing work off your team, connect your tools, and build systems that let a small team do more.
There is no reason to run Google Ads because Google Ads is on a service menu.
If your biggest opportunity is fixing your funnel, we'll fix the funnel.
If you need more qualified leads, we'll look at acquisition.
If you've got thousands of leads sitting in a database, we'll look at what can be done with them.
If your team is wasting time on repetitive work, we'll look at automation.
I've worked across paid acquisition, email marketing, CRM, SEO, conversion optimization and marketing automation, both in-house and independently.
These aren't guarantees of what I'll achieve for you. They're simply evidence that I've spent a long time doing the work.
I use AI and automation throughout my work: research, analysis, content production, workflows, reporting and repetitive operations.
I proved it on my own first. The media brand behind that view count runs on a production system I built end to end, which is the only reason one person could produce at that volume.
You don't need to become an AI company.
You just need to know where it can make your business faster, cheaper or better. I'll help you work that out.
There's no minimum company size and no industry you need to fit into.
You might be looking for your first steady flow of leads. You might already have a sales team and want better ones to hand them. You might be spending $2,000 a month on ads, or $100,000.
The work changes with the business.
The approach doesn't: work out what you're trying to achieve, find what's getting in the way, and fix that first.
Most people arrive with one of these:
I'm a digital marketer based in Dubai with 11+ years of experience across performance marketing, paid media, CRM, email, conversion optimization and marketing automation.
I've managed large advertising budgets, built marketing systems and worked with large customer databases. More recently I've been building the automation that sits underneath all of it: the reporting, the follow-up, and the work that used to be done by hand.
Now I work directly with businesses that need experienced marketing help without necessarily wanting to build another large agency relationship.
No. I don't position myself around one particular industry. The right approach depends much more on the business model, customer journey and growth problem than the industry label.
Yes, but I keep the number of accounts small. Running ads properly means being in them regularly, not checking a dashboard once a month. If I'm full, or yours doesn't need that much attention, I'll say so and still tell you what I'd change.
Yes. This can include strategy, campaigns, segmentation, automated journeys, lead nurturing and CRM/lifecycle marketing.
Yes. I can identify repetitive marketing or operational work that can be automated and build practical workflows around it.
No. That's part of the conversation. Tell me what you're trying to achieve and I'll help identify where the opportunity is.
Yes. The scope and approach simply change depending on the size and complexity of the business.
Yes. I have experience managing substantial budgets, large databases and complex marketing operations.
You don't need to know exactly what service you need.
Tell me what you're trying to achieve, what's currently happening, and where you're stuck.
I'll tell you what I think the problem is, what I'd recommend doing, and whether I'm the right person to help.
No complicated proposal. No pressure. Just a conversation about your business.
Tell me what you're trying to achieve and what's getting in the way.